biography
| name: |
Kellogg, W(illie) K(eith)
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| sex:
| male
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| lived:
| (1860–1951)
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| biography:
| Cereal manufacturer and philanthropist, born in Battle Creek, Michigan, USA. After working as a broom salesman, he worked with his brother, Dr John H Kellogg, during the 1890s to develop new ways to prepare grain for breakfast cereals. After their first success with a flaked wheat, they developed a corn flake and in 1905 Will went on his own to form the Battle Creek Toasted Corn Flake Co. It was soon renamed the W K Kellogg Co, and although he achieved great financial success with his line of breakfast foods and revolutionized the world's breakfast-eating habits, he had to fight a long legal battle with his brother over the right to use the family name on his products. He was a pioneer in large national advertising campaigns to promote a product. In 1929 he retired as president but remained chairman of the board until 1946. In 1930 he established the W K Kellogg Foundation, which became one of America's richest philanthropic organizations. |
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