biography
| sex:
| male
|
| lived:
| (1911–82)
|
| biography:
| Advertising executive, born in New York City, New York, USA. He was variously president, chairman, and chief executive officer of his own New York advertising agency, Doyle Dane Bernbach (1949–82). A copywriter credited with introducing a low-keyed, often humorous soft sell to advertising (Avis's ‘We Try Harder’), he heralded the rise of creative New York agencies in the 1960s and 1970s. |
|
|
