biography
pronunciation:
[sahchee]
| biography:
| Advertisers: Charles Saatchi (1943– ) and Maurice Saatchi (1946– ), born in Iraq. They immigrated to England with their father in 1947, and set up their advertising agency in 1970. They quickly gained fame with advertisements such as a pregnant man to promote contraception, and were engaged by the Conservative Party in 1978 to create election posters and slogans. They bought out three US agencies in the 1980s to become the world's largest agency, but suffered badly in the stock market crash at the end of the decade. In 1995, following a controversial share option package, chairman Maurice Saatchi left the company, and set up a new agency. |
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