biography
| name: |
Townsend, Robert (Chase)
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| sex:
| male
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| lived:
| (1920– )
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| biography:
| Business executive, born in Washington, District of Columbia, USA. He had an early career in investment and international banking at American Express Co (1948–62) before moving over to Avis Rent-a-Car. As president and chairman, he introduced the ‘We Try Harder’ advertising campaign that built the firm into a major industry competitor (1962–5). He was later adviser and senior partner of Congressional Monitor (1969), and after publishing his best-selling Up the Organization (1970), he enjoyed great popularity as an advocate of reforming American business. |
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