biography
| name: |
Rindlaub, Jean
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| |
née Wade
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| sex:
| female
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| lived:
| (1904–91)
|
| biography:
| Advertising executive, born in Lancaster, Pennsylvania, USA. She joined the New York advertising agency BBDO in 1930 as a copywriter, working on the General Mills and Campbell's Soup accounts among others. She organized innovative market research panels that were prototypes of focus groups. As BBDO vice-president (from 1946) and board member (from mid-1950s), she became one of the most influential women in advertising. |
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