biography
| name: |
Valenti, (Joseph) Jack
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| sex:
| male
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| lived:
| (1921– )
|
| biography:
| Motion picture executive, born in Houston, Texas, USA. He was a decorated bomber pilot during World War 2, and later co-founded and ran an advertising agency (1952–63). He helped to co-ordinate Lyndon B Johnson's inauguration (1963) and then became the president's special assistant (1963–6). As president of the Motion Picture Association of America (1966), he co-wrote a new code for films (1966) which intended to reflect, rather than dictate, public values. |
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