biography
| name: |
Thompson, J(ames) Walter
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| sex:
| male
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| lived:
| (1847–1928)
|
| biography:
| Advertising executive, born in Pittsfield, Massachusetts, USA. He served in the Union navy in the Civil War. In 1867 he joined William Carlton's New York advertising agency, which he bought in 1878. He virtually created modern advertising, transforming it into a primary sales tool by persuading magazines and major clients of its respectability. His success in placing advertising in magazines made national product campaigns possible. He sold the agency in 1916, and devoted himself to other interests, such as yachting. |
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