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biography
name: Goldberg, Rube
  popular name of Reuben Lucius Goldberg

sex: male
lived: (1883–1970)

biography: Cartoonist, born in San Francisco, California, USA. Originally an engineer, he began his career as a sports cartoonist in San Francisco in 1905. He created the syndicated newspaper comic strips, Boob McNutt (1916–33) and Lala Palooza in the 1930s. His most whimsical character was Professor Butts, whose complicated inventions to achieve simple ends, such as using ropes, pulleys, buckets, and small animals, allowed him to satirize modern technology. He also gave his own name to the language to describe any complicated device that achieves some simple goal. Hired as a political cartoonist by the New York Sun (1938), he won a Pulitzer Prize in 1948 for his cartoon, ‘Peace Today’.