biography
| name: |
Johnson, Eldridge Reeves
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| sex:
| male
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| lived:
| (1867–1945)
|
| biography:
| Inventor and business executive, born in Wilmington, Delaware, USA. He was apprenticed to a machinist in Philadelphia, and after a trip out West he developed a spring-driven motor for the gramophone (1896) and founded the Victor Talking Machine Co (1901). His advertising trademark, ‘His Master's Voice’, became famous worldwide. During the 1920s his company's fortunes declined, and Victor was merged (1927) with the Radio Corporation of America. He gave generously to the University of Pennsylvania. |
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