biography
| sex:
| male
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| lived:
| (1730–95)
|
| biography:
| Potter, born in Burslem, Staffordshire, C England, UK. He worked in the family pottery business, became a partner of Thomas Whieldon in 1754, and began to devise improved wares. In 1759 he opened a factory at Burslem, and a decade later opened one near Hanley, which he called ‘Etruria’. Inspired by antique models, he invented unglazed black basalt ware and blue jasper ware with raised designs in white. From 1768 to 1780 he was in partnership with Thomas Bentley (1730–80), who introduced advanced marketing techniques to the firm. Wedgwood's concern over social welfare led him to build a village for his workmen at Etruria. |
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